A report from TIME has answered some questions about why the TV spot for their upcoming feature Brave, looks so beautifully animated. Their attention to details has always been fantastic earning them multiple Academy Award nominations and wins. This year seems to be no different with Brave not only being their first feature film which will feature a female lead but apparently the first film that Pixar has completely re-written their animation system for, for the first time in 25 years.
The story which is only available to full subscribers goes on to state that the animation technology they had for Toy Story was limited (hard to believe, those films looked amazing) which meant creating humans wasn’t going to look as spectacular, so instead John Lasseter decided to make a story about toys because that’s what the system could do effectively.
Brave Trailer 3 (Pixar) (HD)
It wasn’t until 10 years after their first feature that they had humans as starring roles and now 8 years after The Incredibles they now have the technology to allow the realistic fiery hair that is needed for Merida in Brave. They re-wrote their complete system to allow the delivery of the impressive visuals that the story demands. Check out quotes from the story below:
Brave is being made with the first rewrite of Pixar’s animation system in 25 years. Computer programs have always liked to make perfect geometric shapes that bounce against one another. (Hence movies about toys, robots and cars. Even Finding Nemo was mostly flat surfaces.) They’re not as good at making long, wild, curly red hair that swooshes against pine trees and lichen-covered rocks. Brave is richer and more colourful than any previous computer-animated film.
When Walt Disney started, people didn’t know how to make films. They were figuring out how to add color, how to sync sound. When Walt died, they stopped advancing the technology. And they also went downhill in their films. I think that’s related.
Is this getting you even more excited to go see Brave?
Since ancient times, stories of epic battles and mystical legends have been passed through the generations across the rugged and mysterious Highlands of Scotland. In “Brave,” a new tale joins the lore when the courageous Merida (voice of Kelly Macdonald) confronts tradition, destiny and the fiercest of beasts. Merida is a skilled archer and impetuous daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to carve her own path in life, Merida defies an age-old custom sacred to the uproarious lords of the land: massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Merida’s actions inadvertently unleash chaos and fury in the kingdom, and when she turns to an eccentric old Wise Woman (voice of Julie Walters) for help, she is granted an ill-fated wish. The ensuing peril forces Merida to discover the meaning of true bravery in order to undo a beastly curse before it’s too late.
Brave will be released in theatres on June 22nd, 2012.